A VIRTUAL REALITY SHOPPING MALL FRAMEWORK
Autor(es): JOÃO AUGUSTO FELBERG JACOBSEN e orientado por WESLEY NUNES GONÇALVES
E-commerce is a commercial area that has expanded greatly in recent years thanks to the advent of the internet, however the current model, which is basically implemented through websites, offers a limited consumer interaction with the product. The details about the products size, colors, geometry, etc., in most of the cases, are very limited to be visualized on the majority of e-commerce sites, which can discourage consumers from making online purchases. Virtual Reality technology makes experiences in virtual environments more immersive. This technology has become increasingly widespread and accessible due to the technological advances. In order to unite these two concepts, this work aims to introduce a shopping mall framework in Virtual Reality (VR) with the objective of making the shopping experience more immersive, besides proposing a system of rent or purchase of stores, where the buyer could customize his environment according to his liking, close to what he would be trying to sell. We will make a revision about some related works, we will explain the methodology used to develop the object of study and the research carried out, a brief explanation about the 3D platforms used in the development of the project. A 3D mall for Virtual Reality developed to be tested will also be presented. In order to obtain feedback from people who have already done some kind of online purchase, a questionnaire was applied to these individuals after using the virtual shopping environment. From the research performed, the results were promising, where the most relevant element was the immersion quality.
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